La comunicación como disciplina producto de la reflexión inter y transdisciplinar será el enfoque de éste blog, en el cual se pretende abarcar no sólo la comunicación, sino sobre todo su parte estratégica en las organizaciones, o la administración de su poder, como lo indica Rafael Pérez (2008) en su libro, Estrategias de comunicación.
La definición de Comunicación Estratégica organizacional adoptada para éste blog, será muy similar a la visión global de Relaciones Públicas, como una gestión gerencial que identifica, establece y mantiene, relaciones de beneficio mutuo entre una organización y sus diferentes públicos. En conclusión, va más alla de la sola comunicación como su centro principal de acción, para abarcar otros aspectos como la investigación, o la administración, entre otros.
Communication as a discipline, product of an inter and transdisciplinary reflection will be the focus of this blog, in which the purpose is not only to discuss about communication, but also on its strategic approach in the organizations, or the management of its power as will call it Rafael Pérez (2008), on his book, Strategies of communication.
The definition of Strategic Communication in the organizations taken on this blog, will be very similar of the Public Relations one under a global vision, as a management function that identifies, establish and maintains relationships of mutual benefit between an organization and its different publics. In conclusion, it goes further than only the communication action part, to comprehend other aspects such as reserach and administration, among others.
Pérez, R. (2008). Estrategias de comunicación. Barcelona: Book Print Digital.
The definition of Strategic Communication in the organizations taken on this blog, will be very similar of the Public Relations one under a global vision, as a management function that identifies, establish and maintains relationships of mutual benefit between an organization and its different publics. In conclusion, it goes further than only the communication action part, to comprehend other aspects such as reserach and administration, among others.
Pérez, R. (2008). Estrategias de comunicación. Barcelona: Book Print Digital.
